Privacy Policy

Last Updated: September 21, 2026

At NOVALYXY, we respect your privacy and are committed to protecting your personal information while providing a secure and reliable shopping experience.

NOVALYXY operates this website and online store, including related content, features, tools, products, and services, to provide customers with convenient access to our Nordic-inspired decorative vase collections.

The NOVALYXY online store is owned and operated by Zhengzhou Shuojushihua Network Technology Co., Ltd. NOVALYXY is powered by Shopify, which provides the ecommerce infrastructure that enables us to offer our services.

This Privacy Policy explains how we collect, use, disclose, and process your personal information when you visit novalyxy.com, browse our collections, place an order, communicate with customer support, interact with advertisements, or otherwise use our services.

If any conflict exists between our Terms & Conditions and this Privacy Policy regarding the collection, processing, use, or disclosure of personal information, this Privacy Policy will apply to those privacy-related matters.

Please read this Privacy Policy carefully. By accessing or using our services, you acknowledge the practices described in this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you, relates to you, describes you, or can reasonably be associated with you.

Personal information does not include information that has been collected anonymously or processed in a way that it can no longer reasonably identify an individual.

Depending on how you interact with NOVALYXY, applicable laws, and your privacy choices, we may collect or process the following categories of information:

  • Contact Information: Including your name, email address, telephone number, billing address, and shipping address.

  • Account Information: Including account details, login information, saved addresses, preferences, and related settings where applicable.

  • Order and Transaction Information: Including products viewed, products added to cart, Glass, Resin, and Ceramic vase products purchased, order history, payment status, returns, exchanges, cancellations, and transaction identifiers.

  • Payment Information: Payment details processed through third-party payment providers. NOVALYXY generally does not store complete payment card numbers or security codes.

  • Customer Support Information: Including messages, order details, product questions, photographs, and any information you voluntarily provide when contacting our support team.

  • Device Information: Including browser type, device type, operating system, IP address, network information, and online identifiers.

  • Website Usage Information: Including pages visited, products viewed, search activity, shopping behavior, checkout interactions, referring websites, and visit dates and times.

  • Advertising and Analytics Information: Including advertising interactions, campaign information, conversion events, and measurement information where permitted by applicable law.

  • Cookie and Privacy Preference Information: Including cookie choices, consent preferences, and browser or device privacy signals.

Sources of Personal Information

NOVALYXY may collect personal information from the following sources:

  • Directly From You: When you place an order, create an account, subscribe to communications, contact customer support, or provide information through our website.

  • Automatically Through Our Website: Through cookies, pixels, scripts, tags, local storage, server logs, and similar technologies.

  • Shopify and Ecommerce Service Providers: Through platforms and services that support our online store operations.

  • Payment Providers: Through payment processors that securely process transactions.

  • Shipping and Logistics Providers: Through companies involved in order fulfillment, delivery, and tracking services.

  • Advertising and Analytics Providers: Through services that help us understand website performance and advertising effectiveness.

  • Fraud Prevention and Security Providers: Through services that assist with protecting our website and customers.

How We Use Your Personal Information

Depending on how you interact with NOVALYXY and which services you use, we may process personal information for the following purposes:

Providing and Improving Our Services

We use personal information to:

  • Operate our website
  • Process orders
  • Arrange shipment
  • Provide tracking updates
  • Manage customer accounts
  • Process returns or refunds
  • Respond to inquiries
  • Improve the overall shopping experience

Payments and Transactions

We may use personal information to:

  • Process payments
  • Verify transactions
  • Prevent payment fraud
  • Maintain order records
  • Manage refunds, cancellations, or other transaction-related activities

Marketing and Advertising

Where permitted by applicable law, we may use information to:

  • Measure advertising performance
  • Understand customer interactions
  • Improve marketing campaigns
  • Analyze customer interests
  • Provide relevant communications

Website Analytics and Improvement

We may analyze:

  • Website activity
  • Product interactions
  • Browsing behavior
  • Customer journeys

to improve website functionality, product presentation, and user experience.

Security and Fraud Prevention

We may process information to identify, investigate, prevent, or respond to:

  • Fraud
  • Unauthorized activity
  • Security issues
  • Misuse
  • Other potentially harmful activities

Communicating With You

We may use your personal information to:

  • Provide customer support
  • Answer questions
  • Send order confirmations
  • Provide shipping updates
  • Respond to requests
  • Maintain communication related to your purchases

Legal and Compliance Purposes

We may process personal information when necessary to comply with:

  • Applicable laws
  • Regulations
  • Legal obligations
  • Accounting requirements
  • Contractual obligations
  • Lawful requests from authorities

Cookies and Similar Technologies

NOVALYXY and our service providers may use cookies, pixels, tags, scripts, local storage, APIs, and similar technologies to operate, analyze, and improve our website.

These technologies may be used for purposes including:

  • Enabling essential website functions
  • Maintaining shopping cart and checkout functionality
  • Remembering website preferences
  • Improving website performance and customer experience
  • Analyzing traffic and customer interactions
  • Measuring advertising effectiveness
  • Understanding product interests and shopping behavior
  • Supporting marketing activities where permitted by applicable law

Cookies and similar technologies may generally include:

  • Strictly necessary technologies
  • Functional technologies
  • Analytics technologies
  • Advertising technologies

Where required by applicable law, NOVALYXY will request appropriate consent before enabling non-essential analytics or advertising technologies.

You may manage available cookie preferences through the cookie controls provided on our website.

Advertising, Analytics and Marketing Partners

NOVALYXY may work with advertising, analytics, attribution, and measurement partners to understand customer interactions, evaluate advertising performance, improve marketing activities, and protect against fraudulent activity.

Where enabled, advertising and analytics technologies may process information including:

  • IP address
  • Browser and device information
  • Device identifiers
  • Website browsing activity
  • Product views and shopping interactions
  • Search activity
  • Cart and checkout events
  • Purchase and conversion information
  • Advertising interactions
  • Cookie and privacy preference signals

NOVALYXY does not intentionally provide sensitive personal information for advertising purposes.

How We Disclose Personal Information

We may disclose personal information where reasonably necessary to:

  • Operate our business
  • Provide our services
  • Complete transactions
  • Maintain website security
  • Measure advertising performance
  • Comply with legal obligations

Recipients may include:

  • Shopify and ecommerce platform providers
  • Payment processors and financial service providers
  • Shipping, fulfillment, and logistics providers
  • Customer support service providers
  • Technology, hosting, and security providers
  • Analytics and measurement providers
  • Advertising partners
  • Fraud prevention providers
  • Professional advisers
  • Government authorities where legally required

We may also disclose information in connection with business transactions such as mergers, acquisitions, financing, restructuring, or transfer of business assets.

Relationship With Shopify

Our online store is hosted through Shopify.

Shopify may collect and process personal information related to your access and use of our services in order to provide, maintain, secure, and improve Shopify services.

Information submitted through novalyxy.com may be processed by Shopify and other service providers located in different countries depending on service requirements.

For more information about Shopify's privacy practices, please review Shopify's Consumer Privacy Policy.

Targeted Advertising and Privacy Choices

Depending on applicable privacy laws, certain advertising-related processing activities may be considered targeted advertising, sharing, or other regulated activities.

Where applicable, you may manage your choices through:

  • Cookie preference controls available on our website
  • Available privacy-choice tools
  • Browser or device privacy settings
  • Contacting NOVALYXY customer support

Where legally required and technically supported, NOVALYXY respects applicable privacy preference signals.

Marketing Communications

Where permitted by applicable law, NOVALYXY may send promotional communications regarding:

  • Products
  • Offers
  • Updates
  • Services

You may unsubscribe from marketing emails at any time by using the unsubscribe option included in those communications.

Even after unsubscribing from marketing communications, you may still receive important transactional messages related to:

  • Orders
  • Payments
  • Shipping
  • Returns
  • Security
  • Customer support

Third-Party Websites and Links

Our website may contain links to third-party websites, payment services, social media platforms, or other online services.

Third-party websites may have privacy practices different from NOVALYXY.

We are not responsible for the privacy, security, or content practices of third-party services that we do not control.

We encourage you to review the privacy policies of third-party services before providing personal information.

Children's Privacy

NOVALYXY's website and shopping services are intended for general customers and are not directed toward children.

We do not knowingly collect personal information from children where parental consent or another legal basis is required under applicable law.

If you believe that a child has provided personal information to us improperly, please contact us so we can review and take appropriate action.

Security of Your Information

NOVALYXY uses reasonable administrative, technical, and organizational safeguards designed to protect personal information against:

  • Unauthorized access
  • Misuse
  • Loss
  • Alteration
  • Disclosure

However, no internet transmission, electronic communication, or storage system can be guaranteed to be completely secure.

Please do not send sensitive information such as complete payment card numbers, passwords, or security codes through ordinary email communications.

Data Retention

NOVALYXY retains personal information only for as long as reasonably necessary for purposes including:

  • Processing and maintaining customer orders
  • Providing customer support
  • Handling returns, refunds, and exchanges
  • Preventing fraud
  • Maintaining website security
  • Resolving disputes
  • Meeting legal, tax, and accounting obligations

Your Privacy Rights

Depending on where you live and applicable laws, you may have certain rights regarding your personal information.

These may include:

  • Right to Access: Request information about personal data we hold about you.
  • Right to Delete: Request deletion of certain personal information.
  • Right to Correct: Request correction of inaccurate information.
  • Right to Portability: Request a copy of eligible personal information.
  • Right to Object: Object to certain types of processing.
  • Right to Withdraw Consent: Withdraw consent where processing is based on consent.
  • Right to Opt Out: Opt out of certain advertising-related processing where applicable.

International Data Transfers

NOVALYXY works with service providers, technology partners, payment providers, advertising partners, and logistics providers that may operate in different countries.

As a result, personal information may be transferred, processed, or stored outside your country of residence.

Where required by applicable law, appropriate safeguards will be used for international data transfers.

Changes to This Privacy Policy

NOVALYXY may update this Privacy Policy from time to time to reflect changes in:

  • Business operations
  • Website functions
  • Technologies
  • Service providers
  • Applicable legal requirements

When updates are made, we will revise the "Last Updated" date displayed at the beginning of this policy.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or wish to exercise applicable privacy rights, please contact us.

Brand:
NOVALYXY

Website:
novalyxy.com

Legal Entity:
Zhengzhou Shuojushihua Network Technology Co., Ltd.

Registered Address:
Room 601, Unit 1, Building 9, No. 109 Jingnan 10th Road,
Zhengzhou Economic and Technological Development Zone,
Henan Free Trade Zone, China

Unified Social Credit Code:
91410100MAEEFQXX8J

Company Type:
Limited Liability Company (Sole Proprietorship by Natural Person)

Legal Representative:
Wang Yujin

Registered Capital:
RMB 100,000

Date of Establishment:
March 25, 2025

Customer Support Email:
service@novalyxy.com

novalyxy.com is owned and operated by Zhengzhou Shuojushihua Network Technology Co., Ltd. The company is responsible for the operation of the online store, customer service, order coordination, and related ecommerce activities.

NOVALYXY — Nordic-Inspired Vases Designed to Elevate Everyday Spaces.